My journey as a Latino designer began almost two decades ago in Boston. The struggle to find apparel representing my Latino immigrant roots fueled me to launch a t-shirt business called "DeezShirts" and drive around Latino neighborhoods selling well-designed goods. Selling t-shirts from the back of my van was magical.

After many years, my business evolved, and so did my ambitions. I took a break to work on designing and building software, but now I am back! Stronger than ever and with the same love and passion I had driving that van around Boston filled with t-shirts.

So, I've dusted off those classic designs that put us on the map, added a wealth of fresh ideas, and rebranded as Latino Brand. I aim to represent all Latinos with my products and cultivate a community that loves celebrating our unique heritage.

Join us on this exciting journey!